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While terms of the deal weren’t disclosed, JPMorgan is paying roughly what the startup was valued for at its last fundraising in 2021, according to a source. Aumni was worth $232m after that round, according to Pitchbook. JPMorgan decided to buy Aumni after leading its 2021 investment round. Founded in 2018 by Tony Lewis, a former corporate lawyer, Aumni is a data platform that helps users analyze and understand their holdings via a simple dashboard.
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“The moment you want to start performing any type of data science inquiries into your existing investment activity, it becomes a really large undertaking to track down that information accurately, put it into Excel and perform the work,” Lewis told CNBC over Zoom.
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