“Starting with natural language processing, we very quickly realized that we could generate responses, summaries and quick insights using that raw data. Then about a year and a half on, the vision became, ‘Could we actually clone individuals using AI and treat those just as you would a focus group or a survey?’”

https://siliconangle.com/2023/04/06/native-ai-raises-3-5m-create-digital-clones-customers-using-generative-ai/