The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will catch on.
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The companies trying to make live shopping a thing in the U.S.
“Let’s get this to $67, you guys,” Iva Lazovic said, smiling and stepping toward the camera. “This is so cute. It’s Lululemon. You are never getting it lower than this at the store. Let’s be real. Posh has the steals and deals.”
