A growing number of startups are setting up in the city as the French government pushes to be at the forefront of Europe’s financial technology sector.
“No one wants to hear about Brexit anymore, but its influence on fintech is undeniable,” says Nicolas Benady, the chief executive officer of embedded banking firm Swan. “Getting a first license in just one country is a huge task for a young startup, so if they have to choose which market, why would they choose 67 million people over 450 million people?”