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The informal trade sector makes up most of Africa’s $1 trillion retail market. According to people with knowledge of the company’s dealings, the startup is posting mind-boggling growth numbers for a startup that has just been in business for two-and-the-half years.
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“Sabi’s ecosystem-based approach, where we treat manufacturers, distributors, wholesalers, and retailers as merchants, is designed to be highly adaptive and responsive to market dynamics. By creating value for various stakeholders and adjusting our approach based on new learnings, we can maintain long-term sustainability even amidst short-term explosive growth. This flexibility is crucial in the markets we operate in, where stakeholder roles can be fluid.”
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