If it goes forward, Liquid Death’s listing would represent a test for VCs’ on-and-off interest in startups that compete in more traditional sectors rather than internet or software.
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Liquid death hires Goldman Sachs, aiming for 2024 IPO
“Like every truly large valuable brand, it is all marketing and brand because the reason people choose things 98% of the time is not rational. It’s emotional,” said Co-Founder Mike Cessario..
