The company plans to shift from being a text-focused platform to integrating more audio, video and payments features and is looking to woo advertisers as well as partner with broadcasters or payments groups.
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Twitter changes logo to X in corporate rebranding
“X is the future state of unlimited interactivity — centred in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino wrote on Twitter on Sunday. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
