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Rather than facilitating a shift in banking, BaaS companies find themselves as M&A targets of established banks and service providers.
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"A couple of years ago, when there was a lot of investment in the space, there were a lot of use cases that, from a business model perspective, were not necessarily sustainable," said Rodrigo Suarez, Chief Banking and Innovation Officer at Piermont Bank.
https://www.axios.com/pro/fintech-deals/2023/07/31/new-banking-as-a-service-reality
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