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The acquisition builds on Yahoo's strategy to transform Yahoo Finance into the premier, one-stop destination for retail investors. CommonStock will be folded into Yahoo Finance's free and subscription products as a way to boost ad-supported engagement and Yahoo Finance subscriptions.
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Bhat said the deal gives Yahoo Finance's millions of monthly users an "extra filter of reputation, expertise, and help."
https://www.axios.com/2023/08/23/commonstock-yahoo-social-investing-platform
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