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With IMMO recently closing Europe’s largest-ever PropTech Series B round in 2022, totalling over €70m, and embarking on a £1b initiative to retrofit 3,000 homes in the UK, this interview explores the innovative work of IMMO in utilizing Artificial Intelligence and Machine Learning to revolutionize the property market. Topics discussed include Gigi Zappel’s journey from Knomi to IMMO, and the cutting-edge technology that is setting a new benchmark for sustainable housing.
Looking ahead, what are your long-term visions for IMMO in the next 5 to 10 years? How do you see the company evolving and impacting the real estate market? IMMO will turn residential real estate into an easily accessible, liquid investment product. The IMMO platform will allow institutions and retail investors alike to invest in e.g. ‘housing in Manchester’ or elsewhere in the same way in which we are used to buying stock in the stock market today. Investors get what they are looking for: the macro investment exposure to the asset class and geography they choose. Today real estate investing is intensely operational project work.
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