Visa’s generative AI ventures initiative will be led by Visa Ventures, the company’s global corporate investment arm. This initiative builds upon Visa’s long-standing use of AI in payments and its commitment to driving innovation in the industry.
David Rolf, head of Visa Ventures, said in the release: “With generative AI’s potential to be one of the most transformative technologies of our time, we are excited to expand our focus to invest in some of the most innovative and disruptive venture-backed startups building across generative AI, commerce and payments.”