“As this round started to come together, we recognized that there could be a cool way for us to open up a specific allocation for the actual parents that are investing in EarlyBird, so that the parents that are investing in EarlyBird actually invest in the platform that’s investing in their kids."

https://techcrunch.com/2023/11/01/earlybird-raises-4-5m-scale-fintech-gifting-platform-for-kids/