"The insurer protects over 75,000 riders (from mountain bikers to triathletes to e-bike riders) in the UK, Ireland, Germany and Austria. Its API technology means it can deliver embedded insurance solutions through retail, manufacturing and other partners to integrate the product into their customer journeys to maximise conversions."

https://tech.eu/2023/10/20/uk-bike-r-bikmo-secures-ps34m-funding-for-european-growth