"This week in ShopScoop: a data deep-dive into the BFCM e-commerce extravaganza, where a staggering $9.3 billion in Shopify sales is just the tip of the iceberg."

https://www.nextbigshop.com/blog/bfcm-by-the-numbers-apparel-and-underwear-win-big-on-black-friday-and-cyber-monday-with-leading-brands-taking-charge