"Our shift to focusing on the digital now coming from the fact that our customers have digitized so quickly means we needed to change how we operate in Kenya."

https://techcrunch.com/2023/12/13/ex-metaswitch-ceo-john-lazar-joins-copias-board-as-the-kenyan-e-commerce-outfit-rakes-in-20m-to-push-toward-profitability/