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Surge pricing is coming to Wendy's with the fast-food chain planning to test "AI-enabled menu changes" starting as early as 2025. The Ohio-based chain is planning to invest approximately $20m to add digital menu boards to all U.S. company restaurants by the end of 2025.
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"We expect our digital menu boards will drive immediate benefits to order accuracy, improve crew experience and sales growth from upselling and consistent merchandising execution," Tanner said.
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