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J.P. Morgan Chase unveiled its latest venture, a retail media network called Chase Media Solutions, marking a move toward personalized advertising within the banking sector. While retail media networks have become a fixture, what sets Chase apart is its claim to be the “only bank-led media platform of its kind,” providing brands direct access to its extensive banking customer network.
“Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” Chase Media Solutions President Rich Muhlstock said in a statement. “Like retailers, we have first-party data and a dedicated audience. But what sets us apart is the unrivaled scale and insights from our customers — having long served as a trusted guide for their financial decisions.”
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