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The Termii Co-founder and COO was one of three outstanding women featured in an interview series celebrating Women's Month, where the focus is on highlighting their achievements and resilience demonstrated in overcoming obstacles. Idowu leads and oversees the Business, People, Finance, and Legal teams at Termii, and possesses a vast knowledge of information and communication technology.
In 2019, we decided to shift our focus. Initially, we helped companies build and manage their websites. But around that time, we started noticing trends in customer retention, particularly the challenges businesses faced in keeping customers engaged. We saw a gap and asked ourselves, "How can we help our customers retain their own customers?" That's what led us to pivot towards messaging.
