Banks are seeking out millennial and Gen Z customers in the $57 billion-a-year videogame industry. Leading the charge is Barclays, a big player in U.S. credit cards, which wants to do with gamers what card companies long ago did with airline passengers: boost loyalty, and spending, by offering customers rewards when they charge their card.
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Xbox players are the credit-card industry’s next big thing
“The rewards you get with the Xbox card are very lucrative for me,” said Hertzog.
