"Pudgy Penguins has the best 0 to 1 distribution edge we've seen in the crypto space. Instead of paying massive amounts to acquire users, they acquire them organically through the Pudgy brand. They're leveraging this to grow Abstract, a consumer L2 focused on making on-chain experiences mainstream."

https://www.theblock.co/post/306955/peter-thiel-founders-fund-pudgy-penguins-igloo-funding-abstract?stream=top