NBC touts the Summer Olympics has been the highest rated primetime program for 152 consecutive nights, dating back to the Closing Ceremony of the 1988 Seoul Olympics.
| less than a minute read
The Paris Olympics averaged 30.6m viewers across NBCU platforms
"“We decided to be progressive in our thinking about how we present the Games. We chose to modernize our production and our presentation of the Games," said Mark Lazarus, chairman of NBCUniversal Media Group.
