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BBVA has significantly ramped up its focus on artificial intelligence, doubling the number of staff dedicated to AI to over 400. Among the projects being developed at BBVA’s AI Factory is a fully conversational virtual assistant aimed at enhancing user experiences on digital platforms, as well as ‘copilot’ tools designed to help managers improve work efficiency and customer relations.
“We are fully aligned with the needs of the business areas. We develop our analytical components to address them, which allows us to transfer the maximum value from AI to customers. But, at the same time, our cross-cutting approach allows us to see how we can reuse these ‘lego pieces’ in other, entirely different business challenges. In this way, we optimise the work we do.”
