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When it comes to picking a listing venue in the US, there’s been little choice but the New York Stock Exchange and its midtown rival Nasdaq. But some new entrants to the exchange game are seeking to carve out business with novel approaches. They hope to attract listings with pitches that partly draw on corporate aspirations, strategy or identity rather than purely on the level of fees or trading liquidity.
“More market participants are using non-financial criteria, or longer-term factors, in how they think about investments,” said Matthew Josefy, a strategy specialist at Indiana University’s business school. “It’s a reasonable thesis that a new exchange could position itself around those issues.”
https://www.ft.com/content/0c092eb4-0344-40ee-a221-46fcff1f5722
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