"It's about owning a stake in AI. What we've seen too, from a user-adoption perspective, it's much more compelling or interesting to give someone a stake in an AI model or a stake in this collective dataset versus 'Let me just give you $20 cash for your data.'"

https://www.theblock.co/post/316962/coinbase-ventures-leads-5-million-round-in-vana-a-network-for-user-owned-data?stream=top