Insurance broker stocks fell sharply on AI disruption fears, as ChatGPT-based insurance apps such as Spain’s Tuio signaled a shift toward conversational distribution, forcing investors to rethink customer access, margins, valuations and M&A dynamics.
The first was a report from multiple news outlets that OpenAI approved the first insurer-built AI insurance app on ChatGPT, developed by Spanish digital insurer Tuio and powered by WaniWani’s distribution infrastructure. The app can deliver personalized home insurance quotes, directly inside ChatGPT, without the need to interact with a broker. Soon to follow will be purchasing capabilities – meaning users will be able to complete the full insurance buyer process without leaving ChatGPT. At the same time, Insurify, a U.S.-based online insurance comparison platform, announced what it described as the industry’s first ChatGPT insurance comparison app for motor insurance. The tool enables users to compare personalised price estimates and review insurers side by side within ChatGPT, drawing on Insurify’s data and customer review base, before continuing with Insurify to complete the journey.
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