A startup called Bowery Financial is looking to lure the young and the wealthy away from their current banks and credit cards. The founders hail from the data analytics firm Opera Solutions, which builds its solutions with “Man + Machine in mind, using science to maximize the power of the machine and then bringing it to frontline workers in ways that let them apply their judgment and experience.”

http://www.bankinnovation.net/2014/03/a-new-bank-for-the-young-and-affluent-kicks-off-funding-round/