Last year, SoFi moved beyond the student lending space and entered the mortgage market. To complement this move, SoFi launched its mobile mortgage app. Now homebuyers can secure personalized loan rates and get prequalified via their smartphone or tablet devices.
“The mortgage experience leaves much to be desired. You enter a lot of information, and instead of seeing rates you get phone calls. Lots of phone calls. Usually during dinner. That’s not the way modern homebuyers, particularly Millennials, want to shop for a loan,” said Mike Cagney, CEO of SoFi. “We’ve created a fast, simple and flexible online way to get personalized quotes in real time, along with access to a SoFi mortgage specialist if you need more help. This is the start of a fundamental shift in how people will shop for loans.”