Prepaid cards were originally targeted at consumers with minimal access to financing or bank accounts. However, the appeal of these cards has broadened, attracting traditional banking customers as well. This is because the formula behind prepaid cards resonates with the growing population of debt-averse consumers — namely, millennials and Gen Xers — who recently suffered through the Great Recession.

http://www.businessinsider.com/wirecard-is-buying-citigroups-prepaid-portfolio-2016-7?utm_source=feedburner&utm_medium=referral