One key reason Unilever purchased Dollar Shave Club was its ability to simplify a product that had become needlessly complex, which is a lesson many fintech startups are also internalizing. This concept is captured brilliantly in the company's viral marketing videos, one of which is quoted below.
“Do you think your razor needs a vibrating handle, a flashlight, a back scratcher and 10 blades? Your handsome-ass grandfather had one blade – and polio. So stop forgetting to buy your blades every month and start deciding where you are going to stack all those dollar bills I’m saving you.”