Consolidation in the crowdfunding space seems to be picking up steam. While terms of the deal have not been disclosed, CrowdRise will keep its branding and continue to focus on fundraising for larger organizations while individuals will be redirected to to GoFundMe.
“From our first conversations, I knew CrowdRise and GoFundMe would be a natural combination,” said Norton in a separate statement. “We share the same conviction that there needs to be a platform specific to people’s passion to support causes just as much as there are platforms for their social lives, their business lives, and anything else. GoFundMe has built one of the most powerful tools for social good ever and we are so psyched to join forces with them.”