“Walmart bought three things with Jet,” said Neil Stern, senior partner with McMillanDoolittle, told SN. “They bought talent. They bought an algorithm. And they got Jet itself, a different brand with a slightly different shopper base. I think they feel that will help broaden their appeal.” In a blog post published earlier this week, Walmart CEO Doug McMillon characterized the shopper bases as “complementary.” “Jet.com is a hit among urban Millennials, and it will continue to focus on delivering premium brands and experiences,” he said. “Walmart.com is winning value-conscious shoppers with everyday low prices by keeping costs low.”

http://www.supermarketnews.com/new-consumer/walmart-jetcom-could-own-online-pricing-sources-say