Los Angeles based digital advertising blockchain protocol has raised $5m in a strategic funding round backed by 3Rodeo, CoinUs, Cypher Group, YouBi Capital, and Pithia.
With this investment, Lucidity will expand its team and continue to spearhead development of its Layer 2 technology - a scalable, sidechain infrastructure to handle the high processing speeds and privacy requirements of programmatic advertising. It also further positions Lucidity as a multi- and cross- chain solution capable of supporting Ethereum, RChain and others. Lucidity's ability to process massive volume of transactions, reduce blockchain overhead costs, and ensure privacy for its customers are unique for a blockchain platform in digital advertising.