We can't do this as private investors," said Sharegain chief executive Boaz Yaari. "We had to think how do we develop a platform that can benefit users like the banks have been benefiting for decades." For now, Sharegain's online service is limited to smaller account managers and private family offices, although according to Mr Yaari these previously would have had to turn to investment banks for their securities lending. The start-up has offices in Israel for its technical staff and London for its capital markets experts.

https://www.yahoo.com/news/short-selling-start-ordinary-investors-093114274.html