Guideline CEO Kevin Busque became an entrepreneur in 2008, after a six-year stint at IBM, when he cofounded freelance job site TaskRabbit. One of his roles at TaskRabbit was to manage a division of HR, and he saw younger employees declining to participate in 401(k) plans. Disappointed with the high fees of available options, he started doing more research. “I unpacked the industry and followed the money on how 401(k) providers were paid,” he says. “I felt I could build a better solution.” He formed Guideline in early 2015, took almost two years to build the product and launched it publicly in August 2016. Today the 100-person startup offers 401(k) plans to small businesses for a $500 setup fee and $8 per employee per month. The monthly rate, paid by employers, is all-inclusive

https://www.forbes.com/sites/jeffkauflin/2018/12/12/exclusive-startup-raises-35-million-to-make-401k-fees-cheaper/#49280da86e60