In the latest development in the world of “insurtech”, MoreThan has launched a partnership with PitPat the dog world’s equivalent of the FitBit offering cash rewards of up to £100 for owners who regularly exercise their pet.
Users accumulate points for achieving these goals and completing tasks such as weighing their dog regularly. PitPat said that if dogs and their owners accomplished the exercise goal every day for a year, the maximum reward of £100 could be unlocked. Points can be exchanged for perks, including money off dog food, a caricature of your pet, or put towards renewing their MoreThan insurance policy.
https://www.ft.com/content/7a5c06b8-4fcb-11e9-b401-8d9ef1626294