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The vertical integration of the home buying transaction continues as startups look to reimagine the buying experience with a full stack experience. The Reali acquisition of Lenda follows on the back of Zillow's acquisition of Mortgage Lenders of America (now Zillow Home Loans).
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“Our mission and vision is to simplify the home buying and selling experience for our customers by creating transparency and offering multiple services including home loans, to minimize the amount of complexity in today’s antiqued real estate process,” said Amit Haller, co-founder and CEO of Reali.
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