“It’s a massive industry that has sucked in the past,” Daher told TechCrunch. “People want a really high-quality solution to the bookkeeping problem. The market really wants this to exist and we’ve assembled a world-class team that’s capable of knocking this out of the park.”

https://techcrunch.com/2019/04/18/index-ventures-stripe-back-bookkeeping-service-pilot-with-40m/?yptr=yahoo