The new 'My Chase Plan' financing option allows card customers to select from past purchases of more than $500 and finance them over a longer period with monthly fees, rather than interest-based repayments.
More popular, indeed. Filene Research Institute estimated the annual size of the POS financing market at $391 billion—approximately 3.5% of annual consumer spending—with healthcare, electronics, and home goods as the leading categories. More than a quarter of consumers have used point-of-sale (or instant) financing when shopping online. More importantly, nearly half would like to be presented with the option to get instant financing when shopping online.