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The operator of Japan’s most popular messaging platform, facing a stagnant user base and a business model that relies on advertising, is doubling down on payments to underpin other financial offerings and transform into an all-in-one app like WeChat.
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The services, which will eventually include banking, stock trading, loans and insurance, could turn a profit in three years, depending on how quickly the company can get the necessary licenses and attract users, Shin said. The next two to three years are a crucial window for figuring out user needs and the company is focusing on the home market and Taiwan first, he said.
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