[Morty co-founder Nora] Apsel said that “As well as having a digital platform that automatically verifies and underwrites people so that they know exactly how much they qualify for, we also have have mortgage experts on staff available to help people through every step of the home buying process.” She says that transparency and education have been key to Morty’s early indicators of success. “What we have found is that as long as you are communicating those things to all of the necessary parties — the homebuyer, the realtor, the title agent, everybody — it works. It’s the lack of transparency, and it’s the lack of communication that I think has frustrated this industry for so long,“ she said.

https://techcrunch.com/2019/08/07/morty-raises-8-5m-series-a-to-help-first-time-homebuyers-secure-their-mortgages/