Citi hopes to grow its consumer banking customer base in the region by 2m cardholders over the next few years and is using the partnership with the South East Asian e-commerce giant to help achieve that goal.
Sergio Zanatti, Asia Pacific and Emea cards and loans head, Global Consumer Banking, Citi, says: "Citi continues to gain traction with its regional partnership strategy, and we are delighted to be collaborating with Lazada as we build out our presence and scale in digital ecosystems where our customers are active. Through our partnerships, we are looking to increase our Consumer Banking customer base in Asia Pacific by about two million over the next few years."