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SF based health savings account (HSA) startup has raised a $27m Series B led by Costanoa Ventures.
“It’s been exciting to watch Lively become not only the fastest growing HSA provider on the market, but also the number one choice for consumers. Alex and his team are true visionaries and we’re excited to provide additional support to help them in their next phase of growth,” said Mark Selcow, partner at Costanoa Ventures. Named one of Morningstar’s top HSAs in 2019, Lively has saved consumers more than $1 million in HSA fees and has seen significant demand from individuals, families, and companies across the country since its launch. With projections showing that the HSA market will approach $88 billion in HSA assets held in more than 30 million accounts by the end of 2021, the need for a modern HSA has never been higher.
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