“The lending sector is fundamentally flawed, with many SMBs unable to get loans,” explains Become founder and CEO Eden Amirav. “The process of applying for a loan is often time consuming and confusing, and big bank approval rating sits at just 27.5%.” To compound this, he says that the lending market is fragmented, consisting of hundreds of alternative lenders, and SMBs don’t know which to choose. “Without the tools to navigate, many end up contacting the wrong lender. There may be some lenders, for example, that have a better loan product or rate that better suits their business.

https://techcrunch.com/2019/10/29/become/