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The years after the last global financial crisis proved the perfect era to launch a US online fintech lender. The concept remains resilient. Whether a pure start-up can flourish is another matter as these lenders have struggled for years with high operating costs and scant profits.
The hype around fintech lenders in the early 2010s has dissipated. Big banks retained huge advantages: cheap funding from deposits, brand names and entrenched market positions. Still, the likes of Goldman Sachs want to crack online lending, revealing the resilience of the concept. The question remains whether a pure start-up can overcome the hurdles to shine within the broader US financial services sector.
https://www.ft.com/content/08d1d818-ef85-4ace-a5fb-ec04c8b80417
