The $150m acquisition by FTX is to launch a simpler trading experience for retail investors and involves a combination of cash, cryptocurrency, and stock.
Blockfolio is a consumer app and it has been downloaded over 6 million times on iOS and Android. The startup had previously raised $17 million from Founders Fund, Pantera Capital, Dan Matuszewski, DCM Ventures, Hashkey Digital Asset Group and others. As the name suggests, Blockfolio lets you add your portfolio of cryptocurrencies and track their value over time. The app also lets you view market moves by searching for a token in the app. You can also automate portfolio tracking by connecting the app with your exchange accounts.