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New York based fractional investing platform for alternatives investments such as luxury cars raised $17m in new funding from investors including Upfront Ventures, Porsche Ventures, Raptor Group, Global Brain, Relay Ventures and Alexis Ohanian.
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“We want to have a front-row seat in the alternative investment space, and Rally is the perfect partner, as the average investor on Rally is just 27 years old, we will be able to increase our engagement with younger target groups. We will continue to learn about digital communities and explore business opportunities in FinTech,” said Stephan Baral, Head of Porsche Ventures US, in a statement.
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