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The integration will allow merchants to create and connect their TikTok business account and launch shoppable video ads directly within Shopify. The merchant simply selects the product they’d like to feature in the video and combine their existing imagery or video with a selection of pre-made templates designed for commerce.
“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” said Blake Chandlee, Vice President of Global Business Solutions at TikTok. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms.”
https://finovate.com/tiktok-and-shopify-partner-on-embedded-payments/?utm_content=646536%2c646536
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