“Our goal is to dig into the data and begin using it to drive behaviors,” Yahya Mokhtarzada, co-founder and chief revenue officer, told Crunchbase News. “There has been great adoption of smart savings, but now we want to understand who is hitting their goals and who isn’t and what separates them. For those who aren’t we are looking at what we can do to help them and encourage that behavior.”

https://news.crunchbase.com/news/improving-americas-financial-health-truebill-banks-on-17m/?utm_content=intro&utm_term=content&mkt_tok=eyJpIjoiTVRnMVpUVXdOMkV5WkdKaSIsInQiOiJaYVlhMWVzeXUxZDVOODZHU0luaDJaKzlcL0tWVklXWkxsN1dPTGpNelwvODdEUWRZZlJNZWx5WnpYajY1aFNnSE5zTWRURzhYRGd1U29La2VUWjMxUlY0ZGZiRWpBYzhDSkdHRUVcL202dmRnVjY1cnQrZW1sK1hzekxWdWVUcFNCMyJ9