"We have only seen the tip of the iceberg of the magnitude of the economic crisis, therefore, the ability to rent an apartment without the need for a security deposit is more necessary than ever," said Roey Dor. "We are helping families to avoid the burden of a security deposit when they enter the apartment and are also returning deposits to renters in the middle of their lease. The regulation on deposits doesn't allow landlords to use the money, therefore it only creates a mess and a headache for everyone involved. In addition, in a competitive rent market like the one in the U.S., renting without having to provide a security deposit is a very powerful incentive that helps to attract new tenants and retain current tenants."

https://www.calcalistech.com/ctech/articles/0,7340,L-3873690,00.html