“Everyone is paid the same interest rate,” Zach Bruhnke, co-founder and CEO of HMBradley, told Crunchbase News. “When you talk to a typical bank CEO, they want long-term, stable deposits that are growing. Consumers want to make more money for their money.”

https://news.crunchbase.com/news/rewarding-savers-hmbradley-raises-18-25m-to-bank-on-consumer-saving-habits/?utm_content=intro&utm_term=content